(DOWNLOAD) "Differences Between International and Domestic Trade Show Exhibitors." by Academy of Marketing Studies Journal # eBook PDF Kindle ePub Free
eBook details
- Title: Differences Between International and Domestic Trade Show Exhibitors.
- Author : Academy of Marketing Studies Journal
- Release Date : January 01, 1998
- Genre: Business & Personal Finance,Books,
- Pages : * pages
- Size : 275 KB
Description
TRADE SHOWS/FAIRS--A REVIEW Trade shows, trade fairs, expositions, scientific/technical conferences, conventions. The name may vary but the basic function of the activity represents a major industry marketing event. They are "events that bring together, in a single location, a group of suppliers, distributors and related services who set up physical exhibits of their products and services from a given industry or discipline" (Black 1986). In 1988 in the United States alone, over 100,000 firms exhibited at some 11,000 business trade shows and spent over $9 billion. This must be compared to 1982's 91,000 firms which exhibited at some 8000 trade shows at cost of $7 billion. In ten year period 1980-1990, the number of trade shows went from 4500 to 10000. Show/fair attendance has reached at least 50 million and utilize the available 53 million square feet of space several times over every year. More than half of all industrial shows sold all available exhibit space--2 million square feet could not be accommodated. Demand for space is forecast to more than double over the next decade. Comdex 1990 with 118,000 attendees from over 100 countries and 1850 companies, 2.2 Million square feet of exhibit space with over 1900 accredited press from throughout the world in attendance versus Hanover Fair with over 400,000 attendees and nearly 5000 companies. The trade show medium plays much larger role in Europe and other foreign countries than in the United States. For example, average attendance at the top 100 events in Europe 77,000 visitors vs. about 22,000 in the U.S. (Trade Show Bureau Newsletter, June 1992).
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